What doesn’t count towards the 12 months are free trials, refunded purchases and any time while the account is on hold. Same for people that sign up at introductory pricing, those that upgrade or downgrade or re-sign up within two months of cancelling. Subscribers within a grace period, or that recover from an account hold, grace period, pause, or subscription restore still count. Like for Apple, Google’s cut on your revenue for subscriptions decreases to 15% after a year, so you’ll retain 85% of the revenue after 12 months. Like for one-time purchases, Google’s revenue share on subscriptions is 30% of the price.

What percentage does Google take from in app purchases? A move to a subscription in a different group resets the count of days. Upgrades, downgrades, or crossgrades between subscriptions in the same group don’t affect the one year calculation. The period calculation excludes free trials and bonus periods. You can’t link to other payment options yet, but you might be able soon.Īll subscriptions on all Apple platforms are eligible, including paid introductory periods (pay as you go, pay up front). It’s now allowed for you to contact app users about payment options outside of the app. Update: Want to avoid Apple’s 30% App Store fee? Apple is changing their rules about what’s allowed and what not. In the first year of a subscription, Apple takes a 30% cut of your revenue, so you receive 70% of the subscription price at each billing cycle, monthly or annual, minus applicable taxes.Īfter a year of service, your revenue share increases to 85% of the subscription price, minus applicable taxes, so Apple takes 15% of your revenue.

Since 2016, Apple has reduced the fees they charge for subscriptions, but only after 12 months of service.

What percentage does Apple take from in app purchases?įor one-time purchases Apple charges a 30% fee. Subscription billing is particularly popular these days and both Apple and Google have tried enticing developers with a revenue structure that reduces their commission over time. They take a significant cut of your revenue on any one time and subscription charge in your app, that’s how they make money. Every App Store, including Apple App Store and Google Play Store charge a fee on in-app purchases.

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